

“Randall Harris is an extremely thorough fractional developer and consultant who overdelivers on all fronts. In the diligence he puts into property acquisition, legal document creation, Web site development
(and promotion) and marketing, as well as in the details put into furnishings and amenities, Randall always exceeds all my—and my clients'—expectations.”
We have created a systematic, proprietary fractional development process to best serve our clients, and are available work with you on any aspects involved in establishing your property as a successful fractional offering. Please contact us for more information about how we might help you. Here is a brief overview of our capabilities.
Gordon Perry, RA
O'Connor Realty
Princeville, Hawaii
Fractional Project Feasibility Assessment
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• Property evaluation
• Legal due diligence
• Assessment of market and competition
• Evaluation of fractional versus whole property offering
• Financial analysis, project budget, and profit projections
• Project financing, fractional conversion loan (if applicable)
• Investor’s internal rate of return (IRR) calculations and pro forma projections (if applicable)
Fractional Property Preparation
(depends on the specific property)
• Structural renovations
• Interior design plan
• Painting, flooring, lighting
• Furnishings, art, accessories
• Property equipment, supplies, and stocking
• Property staging
• Photography and virtual tour
Fractional Project Development
• Fractional pricing strategy
• Fractional owner’s usage plan and schedule
• Buyer financing arrangements
• Fractional documents (Declaration, By-Laws, House Rules, Fractional Ownership Association, and other legal documents as needed)
• Annual owner’s budget
• Property management company selection, scope of work, and contracting
• Vacation rental program
• Owners‘ exchange network
• Concierge and owner services planning
• Post-sales follow-up planning: fractional owners’ association start-up and financial management, property management contract initiation, maintenance planning, other key activities
Fractional Sales and Marketing Plan and Materials
• Listing agent interviewing/selection (if required)
• Sales lead generation strategies
• Advertising plan
• Marketing plan
• Marketing materials and sales aids: design, production
• Web site design and search engine optimization
• Buyer incentive program
• In-depth fractional sales training
Unlike many large leisure real estate consulting firms, our mission is to serve smaller developers and individual home owners who wish to sell their property as a fractional offering. While the range of our services parallels that of the larger firms, our business model and cost structure allow us to offer our services much more affordably. Please contact us for more information.
4344 RICE ST., SUITE 204-C, LIHUE, HAWAII 96766 | 2356 SWAMP ANGEL COURT, COOL, CA 95614 | PH/FX: 530-888-8675
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